We are supporting Serbian fruit juice producer Nectar’s efforts to develop food quality labels that recognise premium local products. Nectar is taking a leading role in promoting the certification of raspberries from the Arilje region in western Serbia under the Geographical Indications (GIs) project of the EBRD and Food and Agriculture Organization (FAO) of the United Nations. Some 100 farmers are involved and stand to benefit from improved sales of their high-quality products once they receive GI certification.
As Nectar is the leading fruit juice producer in the Western Balkans, its support will help raise awareness of the GI concept in Serbia and the wider region. It will set an example that can be replicated in other food sectors, boosting the attractiveness of local products on domestic and international markets.
Our financing, worth €30 million, will ensure Nectar’s continued backing for the GI concept by refinancing its existing debt portfolio and supporting the stability of its operations. The investment will also finance future energy efficiency improvements and other capital expenditure.